How to make a media kit brands actually read

By the My Collabs team · 31 October 2026

A media kit is your pitch in one document. A rate card says what you charge; a media kit says why you're worth it. Brands and agencies skim dozens of them, so the best ones are short, honest and easy to read on a phone.

What to include

1. Who you are

A photo, your name and handles, and two or three lines on your niche and style. "Budget travel and street food across North India, with a focus on solo trips" beats "lifestyle creator".

2. Your audience

Followers or subscribers per platform
Typical reach or views per format, which matter more than follower counts
Top cities, age groups and gender split, from your platform insights
The date the numbers are from

3. Engagement

Average likes, comments, saves or shares on recent posts. Saves and shares are especially useful: they show people found your content worth keeping or passing on.

4. Your best content

Three to five examples with links: ideally one past sponsored post and a few organic posts that performed well.

5. Past brands and results

Logos or names of brands you've worked with, and any results you're allowed to share, such as "1.2 lakh views and 900 code uses".

6. What you offer and how to reach you

The formats you create (reels, stories, YouTube integrations, events), and a professional contact email. Many creators keep prices in a separate rate card and share it on request.

Design tips

Keep it to 2–4 pages. One strong page is better than ten weak ones.
Make it readable on a phone: large text and plenty of space. Most brand managers will open it on mobile.
Use your own colours and fonts so it feels like your feed.
Export as a PDF with a clear file name, such as YourName-MediaKit-Nov2026.pdf.

Stay honest

Never round numbers up or use old peaks as current figures. Brands increasingly ask for screenshots of your insights, and a mismatch ends the conversation. Accurate, modest numbers with good engagement are more convincing than inflated ones.

Checklist

☐ Photo, name, handles, niche in two lines
☐ Reach and views per format, with a date
☐ Audience locations, age and gender
☐ Engagement figures
☐ 3–5 content examples with links
☐ Past brands and results
☐ Formats offered and contact email
☐ Updated within the last three months

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This guide is general information, not legal, tax or financial advice. Rules change, so check the current position or ask a professional for your situation.