Free creator rate card template

By the My Collabs team · 30 October 2026

A rate card is a one-page price list you send when a brand asks "what are your rates?". It makes you look prepared, saves back-and-forth, and anchors the conversation on your numbers rather than the brand's budget. Below is a template you can copy, plus advice on filling it in.

What a good rate card includes

Who you are in two lines: your niche and the audience you reach.
Key numbers: followers per platform, but more importantly typical reach or views and your audience's main locations and age range. Note the date the numbers are from.
Your core formats with a price each: keep it to the four to six things you actually want to sell.
Add-ons: usage rights, paid ads, exclusivity, rush delivery and extra revisions, priced separately.
Terms: GST, the advance, when payment is due, and revisions included.
Proof: two or three past brands or results, if you have them.
How to book: your email and a note on how far ahead you're booked.

The template

Copy this into a document or design tool, replace everything in brackets, and export it as a PDF.

[YOUR NAME] · [Niche, e.g. budget travel & food] [One line on your audience, e.g. "Young professionals in metro cities planning weekend trips"] AUDIENCE (as of [month year]) Instagram: [followers] · typical reel views: [number] YouTube: [subscribers] · typical video views: [number] Top locations: [cities] · Main age group: [range] CONTENT RATES Instagram reel (30–60s) ............ ₹[amount] Instagram story set (3 frames) ..... ₹[amount] Instagram static / carousel post ... ₹[amount] YouTube integration (60–90s) ....... ₹[amount] YouTube dedicated video ............ ₹[amount] Bundle: 1 reel + 3 stories ......... ₹[amount] ADD-ONS Usage rights (organic, per month) .. ₹[amount] Paid ads / whitelisting (per month) ₹[amount] Category exclusivity (per month) ... ₹[amount] Rush delivery (under [X] days) ..... +[X]% Extra revision round ............... ₹[amount] TERMS Prices [exclude / include] GST. [50]% advance to confirm; balance within [30] days of go-live. [1] revision round included per deliverable. Rates valid until [date]. PAST COLLABORATIONS [Brand] – [result, e.g. "1.2 lakh views, 900 code uses"] [Brand] – [result] BOOK: [email] · [phone, optional]

Tips for filling it in

Work out each price with a method, not by guessing. Our pricing guide walks through one.
Make bundles slightly cheaper than buying the items separately. Brands like bundles, and you get bigger deals.
Update it regularly. Refresh the numbers every few months, and raise your rates as your reach grows.
Consider leaving barter off. If you accept product-only deals, decide case by case rather than advertising it.
Send it as a PDF with a file name like YourName-RateCard-2026.pdf, not as a screenshot.

After the brand says yes, confirm the details in writing using our collaboration checklist, and add the deal to My Collabs so the payment date can't slip past you.

Track every collab in one place. My Collabs is a free app that shows what each brand has agreed, paid and still owes you, with alerts before deadlines.

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This guide is general information, not legal, tax or financial advice. Rules change, so check the current position or ask a professional for your situation.