How to pitch a brand yourself (with email templates)

By the My Collabs team · 31 October 2026

Waiting for brands to find you means working with whoever happens to reach out. Pitching lets you choose the brands that fit your content and your audience. A short, specific email with a real idea gets far more replies than "I'd love to collaborate!"

1. Choose the right brands

Brands you already use and could talk about honestly
Brands whose customers look like your audience
Brands already working with creators of your size. Check their tagged posts.
Smaller and newer brands, which often have more flexibility than big names

2. Find the right person

Look for a marketing, brand, social media or influencer partnerships contact. Check the brand's website (often a "press" or "partnerships" page), their Instagram bio, and LinkedIn. A named person beats a general inbox.

3. Write a short pitch with an idea

The best pitches are five or six lines long and include:

Who you are and who your audience is, in one line
Why this brand: something specific, not flattery
A concrete content idea
One proof point: a result, a view count, or a past brand
A simple next step, with your media kit attached

Subject: Idea for [Brand]: [short hook, e.g. "monsoon commute reel"] Hi [Name], I'm [Your name], a [niche] creator with [typical reach] mostly [city/age group] viewers. I've used [product] for [time] and my audience often asks about [related topic]. Idea: a [format] showing [concept], ending with [call to action / code]. My recent [format] on [topic] reached [number] people with [result]. Media kit attached. Would you be open to a quick chat about this for [month]? Thanks, [Name] · [handle] · [phone]

4. Follow up once or twice

Busy marketers miss emails. Follow up after about a week, and once more a week later. Then move on.

Hi [Name], just bringing this to the top of your inbox. I'd still love to create [idea] for [Brand]. Happy to adapt it to your plans for [month]!

5. Track your pitches

Keep a simple list of the brand, contact, date pitched, follow-ups and outcome. Pitch in batches, for example ten brands a week, and you'll learn quickly which ideas and brands respond.

When they say yes

Move to the details: deliverables, timeline, budget, usage and payment terms. Our guides on negotiating and contracts take it from there.

Track every collab in one place. My Collabs is a free app that shows what each brand has agreed, paid and still owes you, with alerts before deadlines.

Try My Collabs free

This guide is general information, not legal, tax or financial advice. Rules change, so check the current position or ask a professional for your situation.